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一 Corporate policy: first-class group and top-ranking management achieve outstanding enterprise of sustainable development; First-class quality and service found the first-class brand which is famous around the world.
◆First-class Group: Train the staff with high quality, strong consciousness and professional ability; agglomerate wisdom and resultant force, fully play staff’s initiative and creativity to enhance corporate capability.
◆Top-ranking Management: Focus on the internal potential, perfect fundamental management and process reengineering, strictly implement policy according to the rules to achieve the truly effective management.
◆First-class Enterprise: Build up good image and enhance reputation and credibility of the enterprise depending on the double harvest of the corporate benefits and social benefits.
◆First-class Quality: Effective product quality control, Do our best to perfect product's appearance, structure and performance to let all the customers approve of our products. We will seek survival and development with quality.
◆First-class Service: Services will run through the whole process of business, make good effort to do pre-sales, and sales of after-sales service, customer satisfaction will always be as testing standards for all the work.
◆ First-class Brand : To implement brand strategy around world, promoting the competitiveness with culture to enhance the brand influence.
二 Corporate Spirit: Never satisfied and constantly exceed
◆Never satisfied: If have problems we must positive improvement, if have performance we shouldn't take things as they are. Pride and satisfaction will make ourselves lost forward momentum and direction. Stagnant step and self-styled tenaciousness are not conducive to the innovation and development of enterprises. To overcome inertia, enterprises will have innovative vitality.
◆Constantly Exceed : Not the best, only the better. Take the road less traveled, try the things without other tried, zhengheng People don’t ?lose their fighting spirit, and will accumulate the experience in the succeed or fail to keep the first-rank state of mind and play the best energy for a new breakthrough in outstanding achievement.
三 Corporate Goals: Make large-size enterprise and stronger brand, set up century enterprise
This is the common goal of the every zhengheng people. Through the effective implementation of the right strategic decision and the supported by the staff, we will step toward this magnificent goal effectively and steadily and create another and yet another progress for the enterprise.
四 Management Concept: Humanistic management, Effective Motivating System, Ruthless System, Strict Performance.
◆Humanistic management: People-oriented and implementation of human management, let employees become the real masters of enterprises and feel the warmth from the enterprises. Let staff are fully integrated into the enterprise team, fully achieve the self-management and create a harmonious atmosphere in the management.
◆Effective Motivating System: Motivation is the most effective means to fully exploit the initiative and creativity of the staff, which let the all the staff obtain the respect, recognition and appreciation in the course of work and get the sense of accomplishment and satisfaction.
◆Ruthless System: Regulations and procedures made by company are the code of conduct and requirements, those regulations like the state laws, is the "power lines", any person contravened the law must be punished accordingly. Company will strictly carry out all regulations to restrict the working action of staff.
◆ Strict Performance: Plans, objectives, directives and regulations are not enough, but it is important to perfectly understand and implement the company's decision-making intentions and policy, and enhance the executive intensity to achieve the objectives of effective management objectives.
五 Style of Staff: Particularity, Preciseness, High Efficiency
Details determine success or failure. Company requires every employee to carefully do works including tiny details; Religious attitude will avoid mistakes; finish everyday work with high efficiency methods and a strong sense of responsibility.